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Practivism* is about more than choosing recycled paper; it's about envisioning and mobilizing a better future. Join us for an evening of design storytelling. Connect with others. Create change.

*Practivism = practical methods for radical sustainability in design

Buy tickets

GDC members & students $25
Non-members $35

Friday, November 16, 6pm – 10pm
Science World at TELUS World of Science
1455 Quebec St, Vancouver

Local, organic snacks. Cash bar.

Our 5th annual Practivism event will celebrate the impact that storytelling has on attracting, communicating and mobilizing some serious change. The Society of Graphic Designers Canada, BC Chapter (GDC/BC) has invited three creative thought leaders to inspire others to use their design-thinking powers to promote progressive social, economic and environmental initiatives.

Our speakers will share their unique stories and insights followed by a lively panel discussion. Learn how graphic design is creating value and activating meaningful (and sustainable) change. Get inspired and connect with like-minded changemakers!


6:00 – 7:00
Drinks & networking
7:00 – 7:25
Opening words & JRCS presentation
7:30 – 7:55
Erica Priggen
8:00 – 8:25
Lorne Craig
8:30 – 8:55
Break, drinks and food
9:00 – 9:25
Dawn Danby
9:30 – 10:00
Panel discussion
10:00 – 11:00
Drinks & networking


Erica Priggen

Erica Priggen

Stories are all around us, and everyone is clamoring to tell the ones that are going to catch attention and move people to action. Erica Priggen, Executive Producer at Free Range Studios, will take us on a journey through the empowerment marketing strategies that have helped create the company's award-winning video campaigns. We will get a sneak peak at some of the core tenets of powerful story structure, and experience some of the fun and fact-filled video stories created by Free Range that have helped audiences make heroic impacts in their world.

Lorne Craig

Lorne Craig

Lorne is a Creative Director, entrepreneur, writer and designer who has worked on a wide variety of brands in a marketing career that spans more than a quarter-century. As an ad agency owner and Creative Director, he won awards for radio, web, print, design and television. Now he powers Unicycle Creative, a company focused on moving environmental and socially-sustainable businesses forward. And yes, he can unicycle, though not as well as he does that other stuff.

Dawn Danby

Dawn Danby

Dawn Danby has spent 13 years working across disciplines in sustainable design. At Autodesk, Dawn leads the Sustainability Workshop, which provides free, lightweight videos and resources online to teach young engineers, designers, and architects the principles and practice of sustainable design. Dawn co-authored the bestselling sustainability book Worldchanging: A User's Guide to the 21st Century. She has given dozens of talks around the world, spoke at TEDGlobal in 2005, and was recognized by Fast Company in 2009 as one of the 100 Most Creative People in Business. Dawn teaches in the Design Strategy MBA at the California College of Arts and is a board member at Catapult Design. She has an industrial design degree from the Rhode Island School of Design and an MBA in Sustainable Business from the Bainbridge Graduate Institute.

Amanda Gibbs

Panel Discussion (with all three speakers)

Moderated by Amanda Gibbs

Amanda Gibbs is a public engagement specialist, communications strategist and facilitator with 15 years experience supporting organizations working on issues ranging from civic participation and arts and culture to social justice and environmental change.


Science World at TELUS World of Science
1455 Quebec St., Vancouver, BC

Get there sustainably by taking transit:

  • SkyTrain to Main St – Science World Station
  • #3, #7 and #19 to Main St at Terminal (SkyTrain station)
  • #84 from West 2nd at Main St

Science World is easily accessed by foot or bicycle via the seawall. Or try carsharing with Modo, Car2Go or ZipCar, or carpooling.

GDC/BC Sustaining Sponsors