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Have your perception of sustainability in the design community updated with someone of the most forward thinking and progressive industry leaders on sustainability.

The Society of Graphic Designers/BC Chapter and event sponsor Rhino Print Solutions welcome you to the second in an ongoing series of design speaking events. For this event we are proud to welcome some of the most recognized names and industry leaders for Design Sustainability.

Marc, Brian and Eric will each present their strategies and suggestions for practical activism within a design practice. Following their presentations GDC/VI President, Valerie Elliott will moderate a question and answer period.

The event is now sold out! Thanks to everyone who bought tickets and we will see you all Thursday night!

Guests Speakers

Marc Alt

www.marcalt.com Bio Marc

Marc Alt is president of Marc Alt + Partners, a design, research and brand strategy agency dedicated to sustainable innovation. Marc Alt speaks frequently to a wide variety of audiences and companies about green design, sustainability and creating value by aligning corporate strategy with environmental and social benefit.

Marc Alt + Partners provides consulting services, strategy and insight to clients from a diverse range of industry verticals including automotive, advertising, fashion, finance, venture/private equity, design and brand strategy, consumer electronics, luxury and travel. Recent engagements include BMW/MINI USA, Bloomberg LP, Ogilvy, Butler Shine (BSSP), Liz Claiborne, Lippincott, Consumer Electronics Association of America (CEA), The Green Electronics Council, Neenah Paper and others.

Marc is active in initiatives that are helping design and product innovation teams share knowledge and accelerate understanding of sustainable design principles. Marc serves on the advisory board and is Vice President of the The Designers Accord and is founding co-chair of the AIGA Center for Sustainable Design. Marc previously served on the board of the NY Chapter of AIGA, The Professional Association for Design.

Brian Dougherty

www.celerydesign.com Bio Brian

Brian Dougherty is a founding partner at Celery Design Collaborative and a recognized leader in green design. As creative director at Celery, Brian does cutting edge design and brand strategy work for green businesses, non-profits, and major corporations in North America and Europe. His studio, with offices in California and France, was named to I.D. Magazine's 2007 ID40 list of influential designers, and has been recognized with the Environmental Leadership Award from the AIGA.

In 2007, the studio helped launch OpenEco.org, a free, open source, web-based tool for managing GHG emissions and sharing best practices. The project was sponsored by Sun Microsystems. Other noteworthy projects include recent print and web designs for HP and Autodesk, exhibit design for eBay, and packaging design for Brown Forman.

Allworth Press will be releasing Brian's new book, Green Graphic Design, in October. This is the first book to take a holistic look at sustainable graphic design, with examples of innovative green design and helpful information about brand strategy, paper, printing, binding, packaging, and much more.

Brian is a frequent lecturer on green design and eco innovation. He has presented to groups of designers and students throughout the US and Canada. He is founding member of the board of advisors for the AIGA Center for Sustainable Design, he lives and works in Berkeley, California.

Eric Karjaluoto – MGDC

www.designcanchange.org Bio Eric

Eric Karjaluoto is a designer, serial entrepreneur, and author of numerous articles on design. He is a founding partner at smashLAB, a strategic interactive agency located in Vancouver, Canada.

Since 2000 he has served as the agency's Creative Director, and in this role he fosters an atmosphere of pragmatism and design-focused thinking. He is a self-professed advocate of “hardcore” design, in which problem-solving, consistent methodology and accountability are held above styles and trends. He has directed many diverse projects for clients including CN, Northern BC Tourism, MDA, Canadian Heritage and a number of international organizations.

In 2007, he spearheaded Design Can Change, an effort to unite designers to address climate change. Over 1,800 designers around the world have taken the Design Can Change Pledge, embracing and committing to more sustainable professional practices. Most recently, Eric and the team at smashLAB have launched MakeFive, a community that enables people to connect through their interests and opinions.

He is particularly interested in creating work that builds a meaningful dialogue with viewers and engages them in experiences. His work at smashLAB has been recognized by TIME Magazine, Applied Arts, Lotus Awards, Rockport Press, and Graphis, and has been featured in: Desktop Magazine (Australia), PingMag (Japan) Behance (USA) and many others. He has presented at events for groups including the AIGA, HOW, and VIDFEST. He also taught branding in the Digital Design program at VFS.

Eric writes about design, brands and experience at ideasonideas. He is a professional member of the Society of Graphic Designers of Canada and a member of the AIGA. Eric studied at the Emily Carr Institute and worked as a visual artist prior to his career in design.

Event Details


Moderator

Valerie Elliott, MGDC, CERT PR

www.iD2.ca Bio Valerie

Valerie Elliott has had a life-long passion for the environment that began at age 17 with the design and production of an elementary school book on transportation and energy conservation for Transport 2000.

Spanning several decades her work includes establishing the first environmental committee for Rogers Cable TV (1988); launching the Victoria Values-based Business Network (2005); and spearheading the first GDC DesignCares Forum and Exhibit (2001). She recently became the first chair of the GDC National Sustainability Committee.

She’s not satisfied that we’ve done enough to help change behaviours and help raise awareness that a triple bottom line model is possible and necessary. Since 2000 Elliott has spoken about our collective responsibility towards the environment and each other at elementary schools; to professional communicators; university students; and businesses organizations.

Elliott is President of the Society of Graphic Designers of Canada—Vancouver Island Chapter; Managing and Creative Director of Victoria-based iD2 Communications Inc. (a communications firm specializing in solutions for sustainable communities); is a member of the Canadian Public Relations Society; and is a founding member of the Ethics Practitioners Assoc. of Canada, Victoria Chapter.

While not working, Elliott can be found salvaging native plants from development sites or putting mud walls in her 1912 home.