The Society of Graphic Designers of Canada – BC Chapter presents POGO 2009 Conference.
All the events included in this two day event provide an unparalleled opportunity for design students, graduates and design newcomers to learn, connect, guide and inspire each others creative thinking. Developed with this experience in mind, the conference includes studio tours, creative workshops and portfolio critique. It’s also a great opportunity to learn and network!
SCHEDULE + PRICES
EVENT DETAILS
STUDIO TOURS | MAY 08
The GDC/BC Pogo Studio Tours provides the opportunity to check out three of Vancouver’s hottest creative environments and one of North America's most awarded printers, Metropolitan Fine Printers.
Sign up, get a guided tour and check out how each of these firms think about not only their work, but about their space. The studios selected for this tour are Subplot, Rethink Communications and Burnkit.
The tour takes place on Friday May 8, 2009 starting at Emily Carr University where registration will take place. Attendees will board a 20 seat charter bus to travel around town to visit each location . Each tour will last one half-hour and will be guided by a representative of the host studio.
After the studio tours, you can stay at Emily Carr to attend the 2009 Salazar Awards
Subplot Design specializes in powerful ideas that build intelligent, relevant, stand-out brands and communications in what has become an increasingly competitive and saturated marketplace. Ideas that elevate their clients above their competition. They do this with breakthrough creative brand design. Design that defies convention, gets noticed and that their clients and their audiences find memorable and meaningful.
Is a Vancouver-based advertising agency, founded in 1999 by Chris Staples, Tom Shepansky and Ian Grais. The agency has won numerous advertising awards and counts Future Shop, Solo Mobile and 1-800-GOT-JUNK amongst its clients. This 60+ person shop recently added another Award to its mantel: The Globe & Mail Business for the Arts Award for the Most Innovative Marketing Sponsorship.
Is a design studio. They design and build things like websites, brands, advertisements, book covers and 'the flash' for clients like PlayStation, Kodak, Coast Capital Savings and Bensen. They have job titles like 'janitor', 'dishwasher' and 'bartender'. Sometimes their ideas take them to great lengths... They're passionate about great design.
One of the first printers to embrace digital technology and UV stochastic printing, Metropolitan is today among a handful of printers in the world using UV with 10 micron Staccato™ as its standard process. The company is capable of handling the full spectrum of printing projects, spanning simple brochures and promotional collateral to complex annual reports and intricate packaging. Strong ethics and sustainability practices underscore all aspects of the Vancouver based printer.
CREATIVE WORKSHOPS | MAY 09
POGO Creative Workshops were created to help complement design students and graduates creativity and use it in life, work, and creative expression. We do this through a unique series of lectures from GDC certified Members of our community in typography, business, branding and creativity. These experiences don't stop when the workshop does: they are meant to become tools for a lifetime.
Choose one from 3 different workshops:
with Michael Hernan, MGDC
THIS WORKSHOP IS NOW CANCELLED. Everything is related. All elements needs to be adjusted – especially if they are wrong to start off with. What are the five basic elements we use to build a typographic design? Now, how do we play with these effectively? Detail appropriation, interconnection and achieving design harmony will be investigated. We will take a look at the magazine as ‘object’ and how it can be used as a platform to act out a predetermined design philosophy. The nature of ‘the experiment’ will be touched upon.
Group workshop:
Magazine Teardown
Please bring in a magazine – exquisite or otherwise. (Magazines will be handled but not harmed).
Speaker Bio
Culturally orientated work on music marketing and record company identity projects throughout the 90s progressed towards a broader range of communication challenges. These included magazine design [THE FACE], book design [DPM] and fashion marketing [ESPRIT and maharishi] before attending the MA in Typeface Design course at University of Reading, UK in 2007. Recent projects include design direction for musicmusicmusic, a New York rock photo magazine and marketing and identity work TATE Galley, London. Through 2009 effort is split between being a Typography instructor at Langara College and working on the Pseudo and Isoglyph typeface designs for the micro foundry: FontGroup.
* Limited to a maximum of 20 participants per workshop.
with Nancy Wu, MGDC
Everyone loves a good story—especially one that is interesting, compelling, and something you can personally identify with. Nancy Wu takes you on a creative walk through the background stories of various design projects and how real world problems, fresh ideas, and strategic thinking can lead to powerful communication design solutions. She will show how creative thinking can give a new spin on things and challenge the expected norms. The goal of this workshop is to make you feel inspired to make change for the right reasons and to see things a little differently.
Speaker Bio
Nancy Wu is an award-winning designer, art director and illustrator with extensive experience in development of brand identity systems, packaging design, custom typography, publication art direction, and print communications. Educated at The University of British Columbia and Capilano College, Nancy has over 17 years of design experience with established firms including Rethink Communications, Karacters Design Group/DDB Canada, Suburbia Studios, Ken Koo Creative, Word Communications and Nancy Wu Design. She is a certified Professional Member of the Society of Graphic Designers of Canada, blog writer, guest critic and design competition judge. Nancy's talents have been recognized by Communication Arts, GDC/Graphex Awards, Lotus Awards, GDC/BC Salazar Awards, HOW Magazine, Identity Magazine, New York Festivals, Step-By-Step Magazine and Applied Arts. Her design has also appeared in 32 international design publications to date.
Materials Required: Notebook, pen
Optional: Work for critique – bring your own or something to share for an group critique
* Limited to a maximum of 20 participants per workshop.
with Sung Van, MGDC
Having a design business is not just about doing great design. To be successful, you must have great business skills. The focus of the workshop is to give attendees a real life perspective on starting or owning a design business – the do’s and don'ts, what to expect, how to plan, and how to get projects and maintain clients.
Sung will share his knowledge from his 14 years of agency ownership.
Depending on the number of attendees, individual attention may also be given. So bring your portfolio, your ideas, goals and dreams. And loads of questions too.
Speaker Bio
Principal of Sung Creative, Sung Van has over 20 years of design and marketing experience, including 14 years of agency ownership. Sung Creative, offers a full range of marketing and communication services, from strategy and planning through to branding, design, advertising, print and web. Sung is a certified Professional Member of the Graphic Designers of Canada, a member of The Vancouver Board of Trade and the Canada/Korea Business Association, and is a past Board Member of Vancouver Community College. Sung has a BFA from the University of Victoria and a diploma in Marketing Management from BCIT.
* Limited to a maximum of 20 participants per workshop.
with Casey Hrynkow
See why it takes more than a portfolio, a "no-typos" resumé and a good interview to get the job. This workshop will guide you through all the elements that help you sell yourself and your work effectively. You’ll also learn how to put together a selling portfolio, how to set your hourly rate, diagnose problems in your presentation and learn how to solve them. You'll need to bring your current portfolio for consultation.
Speaker Bio
Casey Hrynkow has been creating compelling ideas for over 25 years. She is recognized for her skill in helping clients like the Aboriginal Tourism Association of BC, City of Coquitlam and Vancouver Art Gallery clarify their objectives and goals for their communications tools. Her knowledge of sociology and semiotics allow her to refine the ideas that drive effective design. Casey is a Sessional Instructor at Emily Carr University and serves on the Advisory Board for Applied Arts, Canada’s national design magazine.
* Limited to a maximum of 20 participants per workshop.
PORTFOLIO CRITIQUE | MAY 09
The POGO Portfolio Critique is open to recent graduates aspiring to enter into in a career in communication design or students currently enrolled in a design program. Several industry professionals will be in attendance to provide insightful and constructive advise to attendees about their current portfolio. This is a great opportunity to practice 'real-world' interview skills and receive honest feedback from industry professionals in a non-competitive environment. This is also a great opportunity to network with the who's who in the Vancouver design community.
Upon registering for the event, attendees will be assigned one table to present their work. Attendees are asked to arrive at least 20 minutes prior to their critique time to insure that they have ample time to set up their work.
Industry professionals will rotate around the room. Every effort will be made to maximize the number of professionals who will sit with attendees and discuss their work. All Industry professionals will be asked to limit their critique time to 15 minutes. Therefore attendees are asked to prepare to present their portfolio and get feedback within this time constraint.
Although this is a non-competitive event, the POGO Portfolio Critique is designed to prepare attendees for the actual interview process. Attendees will be expected to be on time, be dressed accordingly, and be mindful of how they present themselves and their work.
Come with 8 to 10 of your best portfolio pieces. Additionally, it is a smart idea to bring 10–15 copies of your resume with 3 or 4 photocopies or printouts of your best work attached so interested professionals can take your information away with them.
- Carolina Becerra MGDC, Design Director at Science World, Instructor-Emily Carr Institute
- Mark Busse MGDC, Principal + Design Director-Industrial Brand Creative
- Darren Carcary MGDC, Principal Resolve Design
- Steven Cretney MGDC, Principal The Forest Communication Design
- Roberto Dosil MGDC, Director-SFU Canadian Centre for Studies in Publishing
- Juan Madrigal MGDC, Designer-MEC
- Leo Obstbaum, Principal-Leo Obstbaum Studio, Creative Director VANOC
- Cory Ripley MGDC, Principal + Creative Director-Exhibit A: Design Group
- Matt Warburton FGDC, Principal-Emdoubleyu Design
- Ray Hrynkow, Principal Herrianco Brand Strategy + Design
- Perry Chua, Spring Advertising
- Stu Ross, Stu Ross communications
- Marga Lopez MGDC, Design Directorat at Ideastream Design
- Ashlea Spitz MGDC, Principal + Creative Director - Pixsoul Media
- Tom Brown – Tom Brown Art + Design
