Ever wonder how some of the world's top brand identity firms go about creating names and identity designs for their clients? Learn from case studies that dissect the branding process.
Event is now SOLD OUT!
The Society of Graphic Designers/BC Chapter welcome you to the first in an inaugural series of design speaking events on Thursday, October 18th, 2007.
Along with the book launch for Logo Savvy: Top Brand-Design Firms Share Their Naming and Identity Strategies*, published by Rockport Publishers, this evening includes presentations by representatives of 3 well-known and respected design firms.
Each special guest will showcase a select project from the publication Logo Savvy and thoroughly present the specific project goals, strategic framework, formulation of conceptual development, creative application, through to final delivery.
Following the presentations, a short Q&A period will be available to the audience.
*Discount copies of the book will be be available.
$15 GDC members/students $25 non-GDC members.
Proof of membership required at door.
SPECIAL GUESTS
Perry Chua, co-writer
Logo Savvy
Vancouver, Canada
Perry was born to be a designer. And that was never more apparent than when he began studying electrical engineering back in his native Singapore. With the profound words, "I hate this" Perry left both school and Singapore for Vancouver Canada to embark on his education, then career as an internationally sought after brand and graphic designer. Over the past 15 years he's shown an uncanny ability to apply his strategic thinking to clean, compelling and innovative design. Perry has collected his share of awards but sees the true reward of his work in the effectiveness of it. Clients have included McDonald's, Sunrype, MEC, Nokia, and Intrawest.
Perry is the co-writer of Logo Savvy, published by Rockport and is currently authoring a second book on design.
For book information, click here. For more information, visit www.perrychua.com.
Dann Ilicic, Chief Pollinating Officer &Perceptionist, WOW! Branding
Co-writer, Logo Savvy
Vancouver, Canada
Featured project: Lift Restaurant
A founding partner of WOW! A BrandingCompany, Dann's passion for innovation, creativity and effectiveness is infectious to those around him. At 21, he pursued an entrepreneurial dream and opened his commercial photography studio in Vancouver where he serviced design and advertising clients including Palmer Jarvis and J. Walter Thompson. During that time, Dann unveiled a unique aptitude for branding and strategic thinking.
With 17 years of experience and a number of original branding breakthroughs under his belt, Dann has implemented effective branding strategies for a number of companies to help them successfully attract capital, market share and employees.
For book information, click here. For more information, visit www.wowbranding.com.
Mark Popich, Design Director
Hornall Anderson Design Works
Seattle, USA
Featured project: EOS Airlines
Mark Popich joined Hornall Anderson Design Works in 2000. His responsibilities include creative strategy, image development and creative direction on a variety of projects. While with Hornall Anderson, he has encompassed a wide spectrum of client relationships, including work in the technology, retail, hospitality and telecommunications industries. His clients include Vignette Corporation, LVMH - (Moet Hennessy, Louis Vuitton), Eos Airlines, Click2Learn, Seattle Sonics, Microsoft, AT&T Wireless, OnRequest Images and T-Mobile.
Mark’s numerous awards have appeared in design publications including: HOW Magazine, Critique Magazine's "The Big Crit," Print Magazine, Graphis, Communication Arts, VM+SD and Graphic Design: Seattle. Mark graduated from the University of Washington with a Bachelor of Arts degree in Graphic Design.
For more information, visit www.hadw.com
James Bateman, Creative Director
Karacters Design Group
Vancouver, Canada
Featured project: Vancity Credit Union
A London transplant from industry-leading design and brand consultancies such as Landor Associates, Enterprise IG, Addison and 20/20 Design, James brings 16 years of brand identity, environmental graphics and retail experience to Karacters. Having directed the creative on an array of great brands, highlights from his career are the re-branding of British Midland International and Sainsbury's-one of the UK's largest supermarkets, where he was responsible for the branding, identity, signage and environmental graphics. Since coming to Karacters, he has brought his creativity and talent to assignments such as for VANOC and the Canadian Tourism Commision. James is a professional member of the Society for Environmental Graphic Design.
For more information, visit www.karacters.com
GDC / BC Sustaining Sponsors
Platinum
Gold
Silver
Bronze
Additional thanks to:
Rockport Publishers and Bean Around the World Coffee.
GDC/BC presents
Speaker Series / Logo Savvy Book Launch Thursday Oct. 18th/07
6:00 to 7:00 pm
Check-in & Admission
Food/Beverages
7:00 to 9:00 pm
Feature Presentations:
- Dann Ilicic,
WOW! Branding - James Bateman,
Karacters Design Group - Mark Popich,
Hornall Anderson Design
9:00 to 9:30 pm
Q&A with Speakers
9:30 to 10:00 pm
Mingle!!
QUESTIONS? Email Us.
ABOUT THE BOOKLogo Savvy: Top Brand-Design Firms Share Their Naming and Identity Strategies.
Published by Rockport Publishers, Logo Savvy is a design publication that explore the belief that the world's strongest brands are much more than just logos. The book showcases some of the best case studies from top branding firms around the world, such as Seattle's Hornall Anderson Design Works. Each share their own unique approaches for developing truly distinct and effective branding systems.
Eight Vancouver design firms are featured in the publication including: BLU Concept; Dossier Creative; Exhibit A: Design Group; Grey Worldwide; Hangar 18 Creative Group; Karacters Design Group; and Rethink Communications. The book was produced and authored by Vancouver's WOW! Branding and provides insight into their naming and identity strategies.